Sunday, October 10, 2010

Sneak Preview of Nick Bolton's New Book

Nick Bolton, author of the New York Times Bits Blog has written I Live in the Future and Here's How it Works.  He examines the spirit of our digital age, providing commentary on how a radically changed media world is influencing human behavior:
  • how our brains are adapting
  • why social networks are important sources of learning 
  • why people pay for experiences, not content
  • how businesses try to engage with customers in new ways that go beyond merely selling information; they are experimenting with creating unique and meaningful experiences.

Bolton has embedded barcodes in both the print and ebook versions which take readers to videos
further developing his point of view and delving into the research that shaped the central ideas of the book. He not only expands the content but also allows readers to join the conversation by commenting on each chapter.

Click here to view auxiliary content to: I Live in the Future and Here's How it Works [Nick Bolton]. In just a few short years our reading experiences will be fundamentally altered.

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